Full Service Advertising | Marketing & SEO

Search Plus Social Media Increases CTR!

admin — Wed, 02 Mar 2011 18:36:09 +0000

Just read a great article about how search plus social media can increase you CTR by 94% check it out here

SEO – Find What Your Looking For!

admin — Tue, 25 Jan 2011 20:15:40 +0000

When looking around for great info on Search Engine issues…..

a GREAT place to look is Here

check it out today

They cover what would be advanced SEO and SEM topics. Great for your beyond basic needs.

Got any other good SEO/SEM resources? Email to us and we will review them here.

Marketing – Uploading Videos To Social Media

admin — Thu, 20 Jan 2011 16:50:37 +0000

Videos are Taking over Social Media Marketing

In an ever-changing world of marketing strategies you have to become up-to-date with the latest tips and techniques or you will be swallowed up by your competition. It was once said that a picture is worth a thousand words, well if that is true how many words it a video worth? Videos are very powerful marketing tools because they not only tell you the story, but they show you as well.

When look through your Facebook news feed you see videos posted everywhere, and if you know the person who posts it you are very likely to watch it out of sheer curiosity. Videos are easy, usually short and get a message quickly and effectively, especially when integrated correctly. For more information on Social Media Marketing Videos check out this link on How to Successfully Integrate Video into Social Media Marketing.

SEO- Irony

admin — Mon, 17 Jan 2011 17:38:46 +0000

I just cleared out 52 spam comments from people trying to get back links from me to their website, and find it quite ironic that someone would try that tactic on a blog about SEO. Getting back links is an important factor in getting your site ranked higher in the search engines, but it only helps if you link back to sites that are related to your topic of interest. I spam every comment that doesn’t have anything to do with the post, and every comment that sends me to a weight loss or pills for enlargement website.

These tactics being used here are called black hat tricks, and they are just that “tricks”. They are used to trick search engines into thinking you have valuable backlinks, but with advancements search engines can now tell if what you are linking to has anything relating to your website. If a site you are linking to has nothing to do with your website, you will get penalized for.

My advice would be to read a book on SEO, or check out some of the good blogs out there. Here is an SEO website worth checking out. To all spammers, Check out their software, and figure out how to get your site ranked correctly, and please stop leaving comments on this site because it creates 10 minutes of work a week I shouldn’t have to do.

Marketing – Adding Adsense to your sight makes sense

admin — Wed, 12 Jan 2011 14:37:54 +0000

When reading most blogs especially those seen by a lot of people you often times will see google ads on the page. Whether you realize it or not they are usually there. Google has a place in Google’s heart to rank blogs higher in their rankings when you use their tools, especially ones that make them money. Not only is adsense a way to get on Google’s good side it’s also a way to make a little bit of extra cash on the side.

Here is a good article explaining why you need adsense on your blog and why it makes sense.

Marketing – Top SEO Blogs

admin — Tue, 11 Jan 2011 19:59:58 +0000

One thing that is important about SEO is staying on top of your competitors. Keep your enemies close in other words. Knowing what your competitors rankings are can be a key to finding out how to get get ranked higher in the search engines. Find the sites that rank the highest, view their source code, see what kind of articles they write and constantly studying can be one big key in your over success in marketing your blog/website.

Here is a list for the top SEO blogs.

SEO: Tips For SEO & Good Client Relationships

admin — Thu, 16 Dec 2010 18:35:15 +0000

SEO (Search Engine Optimization) is a word that has been thrown around very loosely lately and a lot of people and dealers think that because your website or blog is optimized for SEO that it will automatically show up in google searches. This is an assumption that is not correct and can create frustration on the clients end of things if it is not discussed in the initial meetings of the websites creation.

Explaining SEO To Your Client

When you first talk with a client about creating their website it is important to discuss the Importance of SEO, how it can help them in search engines, and that it is not an automatic process. There is a lot of work that goes into designing a website, and then to make it search engine friendly just adds to that complexity. Explain to your client that because their is so much competition for almost every single market it will take time to get the rankings in google and other search engines high because there are competitors who have websites running longer. Although you know may know everything there is to know about SEO, time is an important factor in google’s decision to put your site at the top. Heres a few steps you can take to give assurance to your client that the hard work you put into their website will pay off in the long run.

1.   Take the time to go over domain names with your client, because the domain name is one of the most important and determining factors in how you will be rated on search engines. Choosing a domain name that is a keyword related to your clients target market is much better than choosing a domain that reiterates the name of their business. The exception to this is if your client is well branded and is already known to the public.
2.   Talk with your client and come up with a list of keywords relating to subjects within your clients niche. Tell them that using keywords that are too broad based may mean the competition for those words is higher and will result in them less likely being ranked high in google. Instead focus in on a sub-category within the clients niche market and they will have more success. Also explain to them about geo tags which should help them in the rankings based on their location.
3.   Explain to your client that they should not be worried about getting on page one in the first few months because like I said before it’s not something that will happen over night, and may not happen at all depending on the level of competition.
4.   Again Explain to your client there is no exact science for SEO, but patience, research and hard work on both ends will definitely help the process be more enjoyable.

Ranking High Is Not Easy

Getting ranked high in search engines is something that used to be easy, but with changes to the system comes changes to how us SEO gurus have to go about our business. Everyone in a certain market wants to get ranked high in search engines so the likeliness of it happening to a company in less than a year (actually even two years) is unrealistic. there is a lot of power that goes with being ranked high, and most industries have caught on to it. Go to google keyword tool and type in a keyword of your choice. You can see just how many people search that term a month, and imagine if that term relates to something you sell. Well if 50,000 people search that term a month and your ranked number 1 on google you are likely to get 50% or more of those people to your website or blog.

Businesses know this fact and are all competing to get there. With changes come innovation and staying on top of the changes and adapting can be difficult. Your client’s ultimate goal is to make money and money is a subject that can frustrate people so by following some of these steps you may be able to ease some of that frustration from the onset of the project, and create a better working relationship with your client.

SEM: What kind of results can I expect with Calypso?

admin — Wed, 15 Dec 2010 14:36:12 +0000

SEM – We base the success of our SEM campaigns on conversions not clicks. Again a conversion is a hard lead or a hard response meaning a call or a form. Many SEM companies sell dealers on the number of clicks but if the click does not result in a lead then in our minds, that is a wasted click. So we measure our success on conversions. Our goal is a 5% conversion. That means for every website visitor that clicked on your ad we want at least a 5% conversion rate or 5% of the people to call or fill out a form. These results don’t even count the website traffic of the consumers that hit the landing page and then click through to the dealers website. Once they leave the landing page and go to a dealer’s website then we can’t track if they called. We only can track that they clicked into the dealer’s site. If the consumer called the local number on the dealer’s site then we don’t get credit for the call. So our actual lead conversion off of the program is much higher than reported. Regardless, our goal is to get a 5% conversion. In some cases we have had 10% to 20% conversion rates. Not all campaign results are the same. If you compare that response rate to the national average of direct mail which is less than a half of one percent, there really is no comparison.

Tracking: Accountability, Accountability, Accountability!

admin — Mon, 06 Dec 2010 22:23:32 +0000

For the first time, we have a media that is accountable and track-able. Many times we know advertising is a necessary evil but it is difficult to accurately track and tell if it is working. With Search Engine Marketing you can actually get full accountability with your advertising. You can track and record phone calls, get form results, track website traffic and most importantly track your return on advertising investment.

Each landing page has a call tracking number, the form results get emailed to your dealership and if the consumer clicks through to your website we can track where they went. Plus, we have developed a reporting console for each dealer to login to that shows the dealer full reports on their SEM program. This becomes a great lead management tool as well as a way each dealer can improve their business. You can actually listen to recorded phone calls that came from the program. Dealers can answer questions like these. How are we answering the phone? Are we being professional? Are we putting consumers on hold? Is our staff knowledgeable about our products? Are we answering the phones or are they going to voice mail? All these questions can help improve your business and lead management.

www.CalypsoReporting.com

http://calypsomediagroup.net/

SEM: Turn the world wide web into the backyard web

admin — Thu, 02 Dec 2010 21:17:00 +0000

SEM – Our SEM program only targets the people that you can service. With your help we determine the service area around you business so that you only capture those consumers that you can service. After all, if you can’t service them then you don’t really want them as leads. So how do we do this? We set the program up to capture only the IP addresses within the defined service area. If a consumer enters a keyword and their IP address is outside of your defined area then your ads do not appear on the search page. If they are in the service area, then your ad does appear because that person is a qualified consumer. So now you get consumers who are looking for your products and live within your service area. Talk about a highly qualified lead!