SEM – We base the success of our SEM campaigns on conversions not clicks. Again a conversion is a hard lead or a hard response meaning a call or a form. Many SEM companies sell dealers on the number of clicks but if the click does not result in a lead then in our minds, that is a wasted click. Read More→
Archive for SEM
SEM – Our SEM program only targets the people that you can service. With your help we determine the service area around you business so that you only capture those consumers that you can service. After all, if you can’t service them then you don’t really want them as leads. So how do we do this? Read More→
SEM – The landing pages are designed to be an extension of your website. We try to customize the landing pages to match your current websites colors and background. The pages are professional and eye catching. They also link directly to pages of your website so the consumer can learn more about your business. We have had some landing pages display a video as well as scroll product images. Read More→
Marketing – This is where Calypso’s program makes a difference. We use dynamic landing pages
instead of the dealer’s website as the first page the consumer sees. This is called post click marketing. What happens after the consumer clicks is more important to us than if they just clicked on your ad. We want to turn it into a lead for our dealers. Read More→
SEM – Traditional advertising is a “Push” media. Cable, TV, Newspaper, Billboards and basically all traditional media pushes a message onto their potential customers in hopes that some of it sticks when that consumer wants to make a purchase. Traditional advertising first needs to build Awareness, then Interest, then a deep interest, followed by a lead and hopefully a sale. Read More→
Recent Posts
Categories
Archives
Full Service Advertising | Marketing & SEO
Copyright © 2012 All Rights Reserved
Copyright © 2012 All Rights Reserved
Find Us Here!